Data For Business: Customer 360° for Customer Value Management (CVM)

Customer Value Management

Imagine you are standing on top of the highest mountain in the world where you can see the waters, streams, trees, valleys and animals all around you. What would you do? My guess is you will absorb yourself in the view to make the most out of your time. Same logic applies to Customer 360° … Read moreData For Business: Customer 360° for Customer Value Management (CVM)

Data for Business: The Art and Science of Customer Value Management

customer value

Background I’m writing this piece to make business leaders and companies stay conscious and keep track of their customer’s data, a huge goldmine that they can use to create competitive advantage and make smart decisions. Over the years, CEOs have only had to pay attention to their financial data. They’d read a one-page summary of … Read moreData for Business: The Art and Science of Customer Value Management